Black Label
Since 1990, John Lucero has been the owner of Black Label Skateboards, located in Huntington Beach, California. Never be bought. Never be sold. That's the Black Label way. A long time great within the skateboard industry, John Lucero has been creating graphics for skateboards and skateboarders since the 1980s.
Black Label Skateboard Decks
Black Label Skateboards was founded in 1988 by professional skateboarder John Lucero. Shop our selection of Black Label skateboard decks. "Never be bought, never be sold"
